Who Is My Target Market?

Pricing is the hardest part of owning a business.  It is the task that I struggle with more than anything else.  I desire desperately to make a great product at an affordable price.  But let's be real, I need to make money too.  I love that I can work from home with my little girls at my side but I do it to help out my family and pay bills.

I have been doing a lot of research lately on pricing models and strategies.  Many of which encourage you to figure out your target market and ideal customer.  Who is buying your product?  What does he/she look like?  How much disposable income does he/she have?

Many of these models are telling me that my ideal customer is not someone like me.  That he/she has more money than me and I should therefore price my items higher and make more expensive things to sell.

My question becomes, why shouldn't I be my target market?  If I am not making products for women like me than who will?

If I am not my target market then who will make unique products that families on a budget can afford?

So I will continue to make unique and fun items that cannot be found in a big box store.  I will keep the prices realistic and as low as possible all the while making a living for my family.  I will give moms like me a place to buy one of a kind and fun items for their families.

God Bless,

Angel

My Etsy Shop

My Facebook Page

New Venture! Online Party!!!

In looking for new ways to grow my business and get introduced to new folks I came upon a new fun way for you to help me spread the word.  I will now be having online shows!

What is a online show?  I knew you would ask :-)  It is similar to a home party and here is some info:

Q: What is a online show?
A: This is a home party of sorts and I am looking for volunteers to host shows for me.  Since I can't get to all of you I thought this would be a fun alternative.

Q: Is there an incentive for hosting a show?
A:  Yes!  For hosting a show for me you will receive a small gift then 10% back from the sales from the party as store credit to choose what you want.

Q: What do I have to do?
A:  Well, this is up to you really.  You can either have some friends over for snacks and hang out.  Guests can check out my products on the computer and then you gather the orders for me.  Or, I can send you an email with all the info for ordering and you would forward it out to all of your friends and family.  Then the orders would come directly to me and when the deadline that we decide on comes around, I will figure up the total and you can pick your free items.

Q:  What if my friends have questions about your products?
A:  If you are having an actual party I will make myself available at that time to either chat online or to give you a call and make sure all questions are answered.  If you are sending out emails folks can contact me via email with any questions or special requests.

Q: How will you get the items to me and my friends?
A: I will charge a simple $2 shipping fee per person and ship all of the items together to the hostess.  Then you can distribute the items.  They will be sorted for each buyer so you won't have to do that, simply hand them the package with their name on it.

Q:  How will guests pay for their orders?
A:  I will send paypal invoices to each individual so that they can pay separately and the hostess does not have to handle any money for me.

Q:  Can I still host a regular home show?
A:  Sure!  I am still looking to do more home shows, this is just a fun alternative for those that don't live near me or don't have the time to have an actual party.

I am really excited about this and hope to get a few of these going soon.  I have one active right now with a customer in Canada!

If you are interested in hostessing you can contact me at bamcraftymommas @ yahoo.com.

Thanks and have a great day!

Angel

www.BAMcraftymommas.etsy.com

http://www.facebook.com/uniquecreationsbyBAMcraftymommas

I Won A Giveaway from SayWhatCreations

Check out this super awesome bracelet that I won from SayWhatCreations!  Sarah was super awesome to work with as we emailed back and forth.  She put my daughter's names on my bracelet so that everyone who looks at her listing now sees my precious babies :-)

The bracelet is surprisingly light weight so it is easy to wear but it is super strong!  I am still just giddy that I won it and I wanted to share how pretty it is with you.

You can check out Sarah's Etsy shop here and make sure to "like" her Facebook page so you can see all of her beautiful jewelry.

Thanks again Sarah and SayWhatCreations!

Angel

My Etsy Shop

My Facebook Page

New ArtFire Studio is Open!

Hi friends!

I am very excited to announce that I now have a studio on ArtFire!  My shop name is still BAMcraftymommas over there and I currently have chalkboard mats and coffee sleeves listed.

I just wanted to venture into something new and find another venue to showcase my items.

And, I want you to help me kick start the new studio! Use coupon code GETSTARTED20 to get 20% off of your purchase!  Code good for 5 days!

So head on over and check out the new studio!

Thanks all!


Angel

http://www.artfire.com/ext/shop/studio/BAMcraftymommas

New Photos thanks to F2Photography!

I have been working with the amazingly talented Alexis of F2 Photography to take all new and awesome photos of my products.  Well they are turning out amazing and we are having fun doing it, well at least I am!  Alexis is great to work with, got my photos to me quickly, and took a ton of photos for me to choose from!

here is a great shot highlighting how the coffee sleeves stretch to fit most sized cups

I am heading back to her studio on Monday to finish up the rest of my product and I cannot wait to show you all the new pictures!

Here are a few more of the awesome shots she got for me!

here is a great shot of the chalkboard mats

I just love this one!  she makes everything look so good!

F2 Photography also does family photo sessions as well as products.  Check out her page and let her know that I sent you over!

See you soon!

Angel

Valentine's Day Scrapbook Class

Hi friends!  I just wanted to share an opportunity with you.  I will be facilitating a class at the Chambersburg Council of the Arts and I want to invite you to join me.

The class will be held on February 9th 6-8pm.  The cost is $15 plus a small materials fee which I will try to keep at around $5.

I will walk you through making the pictured paper bag album from start to finish and it will be a great time!  You will leave with a completed project that is ready to be filled with photos and given to your sweetheart for the big day.

I taught a class like this last November and it was so much fun!  Please consider joining us for this fun evening and chatting and creating!

If you are interested in signing up please email me bamcraftymommas (at) yahoo.com

Angel

Christmas Open House

Our first Christmas Open House last night was a great success.  So many friends came out to support us and we had such a fun time.  I thought I would share some photos with you from the night.  Of course I forgot to get photos of us but that is ok :-)

Here are some of the awesome candles that were available from Good Neighbor Candles

More gorgeous candles from Good Neighbor Candles

Some of our fun coffee sleeves

Pretty purses some from SewEndless  and some from us

Don't our bean bags look so cute tied up in the ribbon?

Here is some of the yummy awesome food!  I will be enjoying the left overs for days!

Two lucky winners walked away with these door prizes.

Everyone that stopped by got to pick a free gift from the basket.

It was such a fun night and I was so blessed by the support we were shown.  Thank you to everyone that came out.  I hope this is the first of many Christmas Open House shows!!

Angel